Case Distillery
Issue #029 Jul 27, 2026 · Indie Operator Case

2 bets in parallel: how a boring website shop killed the AI SaaS

$100 in Meta ad spend. 5 to 7 inquiries. 2 to 3 of them turn into paying clients. That's the funnel that let a developer-designer in India out-earn his old annual salary in a single month — after his "real" AI SaaS bet died with no traction. He ran both ideas in parallel while still employed. Only one had a buyer waiting on the other side of the demo.

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